Creative PUSH

A highly innovative solution to hit the message home!

Trikaya Grey, one of the few admirable advertising houses in India, won accolades for their soul searching design for PUSH. This effort for Childcare, India aims to help more than 20 million Indian street children who have to beg each day. Check out their other creations too. [ Link ]

For decades Mumbai remains the center of the advertising business in India. And, time and again the Indian firms have proved that they are really world class. They have dominated the Cannes Lion award list for several years in a row now. [Link] It is an amazing experience what happens when these creative minds at Grey, Ogilvy & Mather [red on the web], Saatchi & Saatchi [Link] and others, get their ideas rolling on to the billboards and television screens. And boy aren't these guys lucky too? With such a deep basket of cultural and traditional experiences to dip into, aren't they happy to belong to one of the oldest civilizations in the world?

Here are some of the remarks in The Wall Street Journal recently:
"Business is highly competitive, and clients say we need the best ideas," says Arvind Sharma, the company's CEO in India, internally named Burnett's top global office in 2003. "India can be a good place to turn, because quality is high and costs are significantly less." Read the full article ...

Geoffrey A. Fowler/ Cris Prystay
The Wall Street Journal, 22 March 2006